This week’s episode of Bob Pittman’s “Math & Magic: Stories from the Frontiers of Marketing” features iHeartMedia’s own Executive Vice President and Creative Marketing Officer, Gayle Troberman and you don’t want to miss it!
During this week’s episode, Pittman puts Troberman in the hot seat!
Listeners can tune in and learn about her 90s start-up, why she believes audio and Instagram are the “two giant green fields” every brand needs to be playing in; and how Microsoft’s reluctance to use the word advertising helped her become a pioneer of branded content.
A few quotes:
“I think branded audio content is the next giant green field. The numbers of people listening to podcasts, the ability for a brand to say, “What’s the conversation I want to have, who should I have it with, what are the topics we should talk about and then curate that conversation and that content themselves or with a partner.” – Gayle Troberman on the significance of branded audio content
“I think there’s an endless number of stories brands have the right to tell and I think audio is so fast and efficient and people are listening more and watching less. So I’d say branded audio content is a giant green field, branded Instagram pages.” – Gayle Troberman on the significance of branded audio content