The iHeartPodcast AdSuite leverages iHeartMedia’s vast network of on-air and digital products and distribution channels, pulling together, for the first time into a single report, cross-platform key performance indicators providing brands with advanced and measurable podcast ad campaigns
iHeartMedia, the leading audio company in the U.S. and No. 1 commercial podcast publisher globally, today unveiled the iHeartPodcast AdSuite designed to help marketers drive results, at Podfront LA 2020. iHeartMedia’s unmatched podcast offerings, distribution and listener reach make it the leading player to deliver the most comprehensive podcast advertising tools to brands, partners and advertisers both at a local and national level.
“As the podcast industry continues to evolve and capture massive consumer attention, advertisers and brands are looking for tools and products to capture and measure the impact. They are often left without a system for quantitatively monitoring the success, impact and reach of podcast advertising,” said Conal Byrne, President of the iHeartPodcast Network. As the leader in the space of both audio and podcasting, we are meeting this challenge head-on, offering a new suite of cutting-edge podcast ad products – from better targeting to boosted reach across broadcast radio – as well as pulling together performance and insights across the multiple platforms where we reach audiences.”
“Advertisers have a certain expectation with creative, measurement and data when they invest in digital advertising,” said Carter Brokaw, President of Digital Revenue Strategy for iHeartMedia. “The iHeartPodcast AdSuite product will provide the tools and analytics they need to build and track successful podcast advertising campaigns.”
The iHeartPodcast AdSuite provides advertisers with diverse ad formats and customization tools. Through these products, iHeartMedia has created a dynamic range of options for advertisers and brands to reach their audiences with targetability and scale without sacrificing the listener experience.
The suite of products include:
This first-of-its-kind product will offer premium advertisers an easy-to-read snapshot of podcast listener analytics including audience insights and profiles, consumption/ engagement metrics and delivery reporting from all of the different platforms that the iHeartPodcast Network distributes to, offering insights to advertisers utilizing the iHeartPodcast AdSuite of products.
Shares podcasts across iHeartMedia’s broadcast radio stations via full episodes, custom produced vignettes, promotions and/or branded spots read by a host, leveraging iHeartMedia’s extensive network of listeners to reach maximum exposure.
This dynamic and streaming ad insertion and local ad insertion product allows advertisers to leverage iHeartMedia’s deep audience insights to target specific audiences and serve them customized real-time ad creative that resonates best with each listener or cohort. The DSAI+LAI product uniquely offers brands a way to tap into local podcast networks, through iHeartRadio’s local podcast talent from every major market in the country.
Offers advertisers the first ad placement in every iHeartPodcast on any given day, exposing every iHeartPodcast listener to a brand’s targeted message.
Integrated, host-read advertising has made podcasting such a unique, strong performer for brands. As podcasters become the new digital media influencers, key podcast talent will partner with advertisers to promote a brand across their show, social, video and live tour in an organic way that connects best with their fans and listeners.
Advertisements are crafted and highly personalized to the brand with a final product being realized as extended midrolls, custom episodes or fully branded series.
The iHeartPodcast Network is home to more than 750 original podcasts with more than 150 million downloads each month. iHeartRadio Original Podcasts span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime – and everything in between – making iHeartRadio the largest publisher of podcast content in the world. iHeartRadio is home to the most successful podcast of all time, “Stuff You Should Know” and creator of hits like “The Ron Burgundy Podcast,” “Disgraceland” and the “Atlanta Monster” series as well as fosters over a hundred shows from its on-air talent like the popular “Bobbycast” and “The Breakfast Club” radio show podcasts. These shows are distributed on all major podcast platforms, including the iHeartRadio app, which additionally distributes more than 280,000 shows.