New Bonus Episode Released From “Math & Magic: Stories From the Frontiers of Marketing” Podcast
Just in time for Thanksgiving break, “Math & Magic: Stories from the Frontiers of Marketing,” hosted by Bob Pittman, Chairman and CEO of iHeartMedia, launched a brand new special bonus episode that takes listeners down memory lane – rounding-up Pittman’s favorite stories from season one.
Tune in to this special bonus episode to hear Pittman recount a few of his favorite stories from Season one — from the real origin story behind Olivier Francois’ “Imported from Detroit” tagline (it’s way more spontaneous than you might think!), to Gayle Troberman’s best tips for launching a guerilla campaign (it may involve a bag of cash.) Plus, Wendy Clark and Tim Castree discuss how to break through the clutter. And Fred Seibert reminisces with Bob about the incredible origin– and effectiveness– of the “I want my MTV” campaign. Listeners are in for a treat as this episode roundups season one’s most epic, business-savvy stories from today’s most gifted disruptors.