This week’s episode of Bob Pittman’s “Math & Magic: Stories from the Frontiers of Marketing” features legendary television journalist and anchorman, Tom Brokaw.
During this week’s episode, Pittman sits down with Brokaw and dives deep into both the analytical and creative side of marketing. Listeners can tune in to hear how the legendary anchorman worked his way up from a little radio station in Omaha, why he thinks Watergate turned everyone into an investigative reporter, and how saying yes to opportunities and following his curiosity gave him the edge when the Berlin Wall came crumbling down. Plus, how he got a generation of quiet war heroes to finally talk about their experiences.
A few quotes:
“As the other legacy of Washington and Watergate is that there’s always a scandal waiting be uncovered in the Nation’s capital because the stakes are so big. There’s enormous concentration of power there and somebody wants to take advantage of that in every administration. There hasn’t been an administration since I’ve been covering Washington that hasn’t had a scandal of one degree or another.” – Tom Brokaw discussing the impact that the Watergate scandal has had on news and politics.
[Tom Brokaw discussing his book “The Greatest Generation” ] It was not about me. It was about them. That’s what the story and I was a beneficiary of it obviously, because people saw me in a different way and I still hear about it. Because generations have come along that didn’t know about that, and they heard about their grandfather being in the war and they get the book and they come to me and say, “Oh my God, I had no idea.” – Tom Brokaw on how his book refined his career and life.